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I think the reason so many of us in the language business are rightly worried about fAI (fake AI, aka Language Thingies) is because they can replace us. Not you, you’re special, but all those other talentless jokers—where’s that fork, cuz they’re done.

I do take some solace in the fact that this infatuation with fAI productivity will generate an information landscape with ever increasing amounts of bullshit. This will promote EVERYONE to the role of Quality Assurance Analyst in some sense, whether they want to be one or not. And with that promotion comes all the demands of resilience to tedium and arcane expertise that the role requires. Which will be discovered to be more difficult to fake than many had assumed. And so a new value proposition comes into view: “Can you tell me if that is worth the time?” rather than “Can you write something that is worth the time?”. Essentially, an editor, rather than a writer; oh, and a relevance ninja, and a fact ax, and…

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